The Benefits Of AI For Content Creators & Marketers
We often hear about the negative impact of AI on content creation, but there are silver linings. While it’s natural for creatives to worry about the growing influence and uptake of AI, there are benefits to using AI tools if you’re a content creator or marketer. In this guide, we’ll take a closer look at how you can utilize modern tools to up your game.
In This Article:
4 Use Cases for AI
We don’t think the machines will take over anytime soon, but there are a few use cases for AI that can help your content creation and marketing efforts.
Free up time for priority tasks
One of the main reasons why people use AI is to save time. A recent study by Forbes revealed that 58% of employees believe that AI tools enable them to save time at work. The average worker saves around 5 hours per week. If you eliminate time-consuming tasks and work more efficiently, this frees up time for other jobs and activities. If you’re a content creator, you may suddenly find yourself with more hours in the day to focus on priority tasks and zone in on the core functions of your job.
Bring your ideas to life with minimal effort
Successful content creation relies on great ideas, imaginative and creative thinking, and being able to generate posts, articles, videos, or other types of content that will resonate with a target audience. It’s not always easy to bring ideas to life and present content in a way that has the desired impact. If you’re a writer, for example, you may have the most fantastic brand story in your mind, but you may not have the design or tech skills to create a presentation, pitch, or storyboard that does your idea justice. Tools like Chronicle AI presentation convert ingenious, original ideas into stunning, clear, accessible reports, presentations, or plans. The added bonuses AI tools offer are the speed, flexibility, and simplicity of turning thoughts and ideas into a finished product. You can tell your story, pitch your idea, and create and share your content with minimal effort.
Encourage creativity
Ideas are often springboards for creativity. Once you get an idea, it’s common for more to follow, but it’s not always easy to conjure up the initial or original concept, thought, or starting point. Many people find the first line of a post or book the most difficult to write, for example. AI can encourage creativity and help you unleash your imagination by providing suggestions, inspiration, and facts and figures based on research to get your brain ticking over and your creative juices flowing.
Understand what people want
Understanding what people want is fundamental for both content creators and marketers. If you’re brainstorming for a fresh marketing campaign or thinking about the angle for a new post or guide, it’s crucial to make sure that you connect with your target market or audience. AI insights provide relevant, useful data that can help you make decisions, maximize impact, and achieve your objectives. If you have information that gives you a clear idea of what people want, it’s much easier to create a strategy.
Bottom Line
There’s a lot of talk about the negative implications of AI on content creation, but it’s not all bad news. AI can actually benefit creatives and marketers. Examples of benefits include freeing up valuable time for priority tasks, accessing tools that bring your ideas to life, encouraging creative thinking through generating ideas, and using data to make decisions and get insights into what people want.
