Effective Marketing for Manufacturers
If you run a manufacturing company, you might find it more difficult to market your business than companies that sell consumer goods. They have it easy, right? They can basically just show off the product that the consumer wants to buy, list all its features that make life easier, and show off its style, enticing the customer to buy. It’s not as easy for you to do that, but you know what? That doesn’t mean it’s impossible for you to make a splash on social media or come up with content that’s every bit as exciting. Quite the opposite in fact.
Still not convinced? Here are some tips that will help you to market your manufacturing business every bit as effectively as those retail companies you admire!
In This Article:
3 Ways to Improve Your Marketing As A Manufacturer
Take these three steps to start marketing your manufacturing business the right way.
1. Know Your Audience
Just like retail companies, you need to know your audience if you want to hook them in because you still have an audience who are eager to see what you’re up to. Your customers are likely to want to know things like the quality of materials you use, how your processes work, and what benefits you can bring them as opposed to the next manufacturer so work all of that out and you are good to get started.
2. Show the Nuts and Bolts on Socials
You might think that since your working days are all heavy machinery and carefully thought out processes, no one is going to want to see you on social media, but tons of people love all of that stuff, so don’t be afraid to show the nuts and bolts, whether it’s the ball bearings that you use in your machinery, or the ins and outs of how the machinery produces the end product. Shows like “How It’s Made: have shown there is a much bigger audience for this than you might have been led to believe, just try to make it fun, and not dry!
3. Focus on What You Do Differently
People are prone to believing that one manufacturing company that makes one kind of thing is basically interchangeable with another, so it often seems pointless going out of your way to try and convince them otherwise but marketing relies on the differences to hook people on and make them choose you over everyone else. So, you need to work out what the differences are and put them front and center. This could be anything from the precision machinery you use to make your products more effective to the custom bearings you use in your machinery which allow you to turnaround items even more quickly than the competition - it doesn’t have to be super exciting, just solid, advantageous differences you can pinpoint.
As you can see, there are several things you can do to make manufacturing marketing more exciting and ultimately, more effective, so what are you waiting for? Time to start tasking your marketing efforts more seriously, and getting more customers through the door (literal or metaphorical).
Need help getting the right content to the right people? Let’s talk. Book a free discovery call to see how People First Content can support your manufacturing marketing efforts.
