What Is Your Underperforming Digital Strategy Lacking?
If you’ve recently launched or been running a digital marketing strategy, it’s easy to despair when you’re not getting the kind of engagement that you’ve been hoping for. But rather than throwing the whole strategy away, it’s more important to think about what it’s lacking.
The chances are that it’s not broken; it’s just incomplete. Here, we’re going to look at some of the factors that marketing campaigns often lack, and how you can ensure that they lack no more.
In This Article:
4 Things Your Digital Marketing Strategy Might Be Lacking
Before you take drastic measures to overhaul your marketing efforts, take a close look to see if any of these are lacking or underperforming.
Clear, Measurable Goals
One of the biggest marketing mistakes you can make is to strike out without any idea of what your end goal is. Having a marketing presence is important and worthy in and of itself, but without a clear objective, it’s hard to wield it effectively. Think of measurable objectives to match your long-term aims.
For instance, if you want increased engagement and brand awareness, aim for an increase in web traffic by 25% over the next six months. If you’re trying to grow sales, aim for 100 new qualified leads per quarter over the next year. The specifics of the goals will depend on your business, marketing budget, and needs, but defining them is important.
Consistency In Execution And Brand
If your messaging isn’t consistent, it’s not going to land. This is true in a few respects. For one, if you don’t have a consistent brand, with a target audience, aesthetic, and voice across all channels, including social media, advertisements, and otherwise, it’s a lot easier for the audience to become confused and disengaged.
Consistency in frequency is important, too. You can’t just post a dozen blog posts over a couple of months, then leave it for the next quarter, or be engaged on social media one week, then unable to reply the next. You have to commit, or your brand will fail to grow the presence it needs to really land.
A Clear, Creative Vision
A marketing strategy without a clear vision is like trying to find your way through a fog. A good strategy takes into account your goals, your target audience, and your brand to create stories, design impactful visuals, and shape interactions with that audience to leave a mark.
Working with a creative agency can ensure that you’re able to draw from the expertise of those who have experience in crafting those visions and have the technical expertise to bring them to life. Define your vision clearly, communicate it often, and it will ensure a clear message reaches your audience.
Data-Driven Decision Making
A strong creative vision and understanding of brand are vital, as are goals, but you need to make sure that everything is working according to plan and when to adapt if it isn’t. Tracking your analytics, be it through your social media, your website, your ad network of choice, or otherwise, is vital. You need to see what works and what doesn’t, so you know what to reinforce and when to change your approach.
If your strategy isn’t giving you the results you were hoping for, look at what key components might be missing. Clear goals, consistent execution, a defined vision, and data to adapt to are vital ingredients to a winning marketing strategy. With these four elements in place, you’ll be set up for long-term success.
