What is White Label Content?

By Nathan Jay Collantes

White label content is one of the industry’s best-kept secrets and could be the perfect solution to your marketing problems.

Creating content is an organic way to attract people, buyers, and leads to your business. It helps build credibility and reliability for your brand. Content can come in the form of videos, photos, graphics, podcasts, blogs, audiobooks, e-books -- the list goes on.

But in this fast-moving world, we understand that it can be hard to keep up, especially if you’re a small business. You’re at a point where you don’t have any content yet and would like to have some of your own or you have too many things on your plate and just don’t have the time.

This is where white label content or white label marketing can come in handy.


What is White Label Content?

White label content is the use of a third party (freelancer, agency, copywriter) to create your content or even spearhead your marketing efforts. Whatever they make or write will be published as if it were your own.

Still a little confused? Let’s give an example.

Say that you hire us to write a paper for you. Great! We’ll do it. So we go ahead and write a quality paper. Instead of inserting OUR name as the author, we will put a white label. When we give the paper back to you, you can write YOUR name on where the white label is.

It is now 100% yours. You are free to do whatever with it. You can now claim it as your own, as something you wrote. That is white label content in a nutshell.

Why use white label content?

There are several reasons why this option is ideal for your business.

  1. Saves you time
  2. One of the key benefits of white label agencies is that it saves you time in a couple of ways. You don’t have to create the content yourself, giving you time to focus on other things. Secondly, you don’t have to spend time searching and hiring your own in-house marketing team, which can be lengthy and costly.

  3. High-quality content
  4. With a white label agency, you are guaranteed a team of experts who will deliver quality content for your business. Not only that, they will curate material that will rank high in search engines and bring buyers to your website.

  5. Expands your offerings
  6. A third-party agency can provide you assistance in creating content for whatever you need. That could include blogs, social media, email or website design. They can help expand the breadth and depth of your company’s offerings.

  7. More focus on your business
  8. Last but not least, it allows you to focus on the aspects that are important to you. You can focus on whatever is more important to you such as sales and performance while the agency can focus on content.

When is it time to turn to white label content?

There are a couple of signs it’s time to consider outsourcing your business. But as a quick review, ask yourself these three questions:

  1. Do I have time to create content?
  2. Am I getting enough traffic?
  3. Can I keep up with my business?

If the answer to any of these questions is no, then it’s time to start looking to others for help.

Content can be time-consuming, especially if you’re looking to put out quality material that performs well and brings in traffic. If you don’t have the time and in need of content, it’s wise to look at white label content marketing agencies.

Don’t know where to start? People First Content can help. Contact us to get you started with your content!

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