What is White Label Content?
White label content is the use of a third party (freelancer, agency, copywriter) to create your content or even spearhead your marketing efforts. Whatever they make or write will be published as if it were your own.
Still a little confused? Let’s give an example.
Say that you hire us to write a paper for you. Great! We’ll do it. So we go ahead and write a quality paper. Instead of inserting OUR name as the author, we will put a white label. When we give the paper back to you, you can write YOUR name on where the white label is.
It is now 100% yours. You are free to do whatever with it. You can now claim it as your own, as something you wrote. That is white label content in a nutshell.
Why use white label content?
There are several reasons why this option is ideal for your business.
- Saves you time
- High-quality content
- Expands your offerings
- More focus on your business
One of the key benefits of white label agencies is that it saves you time in a couple of ways. You don’t have to create the content yourself, giving you time to focus on other things. Secondly, you don’t have to spend time searching and hiring your own in-house marketing team, which can be lengthy and costly.
With a white label agency, you are guaranteed a team of experts who will deliver quality content for your business. Not only that, they will curate material that will rank high in search engines and bring buyers to your website.
A third-party agency can provide you assistance in creating content for whatever you need. That could include blogs, social media, email or website design. They can help expand the breadth and depth of your company’s offerings.
Last but not least, it allows you to focus on the aspects that are important to you. You can focus on whatever is more important to you such as sales and performance while the agency can focus on content.
When is it time to turn to white label content?
There are a couple of signs it’s time to consider outsourcing your business. But as a quick review, ask yourself these three questions:
- Do I have time to create content?
- Am I getting enough traffic?
- Can I keep up with my business?
If the answer to any of these questions is no, then it’s time to start looking to others for help.
Content can be time-consuming, especially if you’re looking to put out quality material that performs well and brings in traffic. If you don’t have the time and in need of content, it’s wise to look at white label content marketing agencies.
Don’t know where to start? People First Content can help. Contact us to get you started with your content!