Overlooked Digital Strategies for B2B Brands

Written By PFC Staff

There are many remarkable digital strategies for B2B brands to explore. A single method can make a considerable difference, but you don’t want to put all your faith into just one avenue. You have a powerful arsenal when using them together. From Ad strategies to using influencers, we’re here with some digital strategies you should not overlook.

In This Article:

    Digital Strategies for B2B Businesses

    Try these strategies to boost your revenue and broaden your reach. 

    Using Reliable Partners

    Outsourcing services, no matter how large, small, or complex, is always an advantage and you can never do everything yourself. Smart brands are using clever systems and experienced third-party logistics services to ensure that what needs to be done actually will be done. From SEO to order fulfillment, finding the right partners to work with is also a robust strategy when it comes to scaling and helps refine your overall strategy moving forward, especially on the digital front.

    Try Ad Strategies for B2B Brands

    Around 93% of B2B marketers use digital ad campaigns because they are so effective at attracting the right customers. But what ads should you focus on and how? There are various methods to advertise across the web, with some key methods to use for the best results:

    • Focus on intent-driven keyword research to attract customers likely to buy.

    • Create ad copy that compels potential buyers to engage with your business.

    • Match landing pages to ads and ensure they offer clear value to targeted customers.

    Keyword intent focuses on understanding why a user is searching instead of for what and can increase conversions. Ad copy that resonates with your customers is likely to attract those more willing to buy. Also, landing pages must be relevant and informative without using clickbait.

    Perfect Content Marketing 

    Through content, you appeal to customers to engage with your website, products, and socials. Content is driven in many ways today, and instead of blog posts, modern users also engage with multimedia content such as YouTube ads and social media. Creating compelling content that potential buyers can engage with sounds easy, but relies on more than well-written posts. It helps to include images, infographics, and embedded videos to keep a user entertained.

    SEO Strategies for B2B Brands

    SEO is at the heart of modern web development for business. Some data suggests that 50% of B2B companies report improved results when using organic traffic strategies such as on-page SEO. But there is much more to SEO than content, including but not limited to the following:

    • Understanding the audience through buyer personas, sales funnels, and keywords.

    • Addressing technical SEO with a site audit and tags, while building high-quality links.

    • Optimizing off-page SEO through social media, digital PR, and content promotion.

    Audience Understanding and Engagement

    One of the most overlooked yet powerful methods a B2B brand can use is understanding and engaging its audience. Every business has its ideal customer, and you can boost ROI and revenue by appealing directly to the customers most likely to buy. When it comes to digital content, data analysis is critical. You can gather data through polls, website user behavior analysis, and good old feedback. This helps build a clear picture of your niche target audience.

    Influencer Strategies for B2B Brands

    When you know who the target audience is, you can try many strategies to appeal to it. One of the most powerful ways is through influencer marketing. 85% of B2B marketers use influencers as part of their strategy since they typically have a huge reach of the target audience:

    • Identify and work with influencers relevant to your specific business niche.

    • Build trusted relationships with influencers so they are willing to share content.

    • Explore influencers across a wide range of social platforms instead of only one.

    There are influencers involved in every niche, so there's always someone to work with. They get a lot of offers, though, so your service or product must be authentic and related to their niche. Of course, a wide net (outside of an exclusivity deal) will help you catch more potential customers.

    A User-Friendly Website

    Even today, there are companies that neglect their websites. Audience needs and expectations change over time, and this includes your business site. A user will click away from a site if it takes more than a few seconds to load. However, there is more to it than speed these days. A modern website must also be mobile friendly, easy to navigate, and accessible for anyone. Without these critical factors, your website risks becoming obsolete, irrelevant, and protested.

    Summary

    Finding reliable partners to work with, such as outsourced services, is one of the most powerful digital strategies for B2B brands today. Of course, the different types of SEO also offer a robust aspect of any marketing campaign, but even this is impacted by a slow and outdated website. Check out our book for more ideas on how to use content marketing to your strategic advantage as a B2B business.

    PFC Staff
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