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How to Write an E-Book for Your Business

By Kate Williams

Learn how to write an e-book to generate leads and get more people to your business.


You don’t need to be a professional writer to publish an e-book. Businesses of all kinds use e-books as a form of lead generation or gated content to provide valuable information that can turn prospects into paying customers.

At People First Content, we’ve helped authors from various industries turn their ideas into tangible e-books they can give away or sell to their audience.

Benefits of Writing an E-Book

Still not sure if writing an e-book is worth your time or money? Consider these benefits.



  1. Brand (and name) recognition
  2. Publishing an e-book under your name gives you an instant boost of credibility in your industry. It shows that you’re committed to putting in the time to provide valuable content. If you’re trying to land speaking engagements, having a book (or two) under your belt can separate you from the competition.

  3. Add to your marketing funnel
  4. A lot of businesses use e-books as a form of lead generation by giving them away to people who subscribe to their email lists. These freebies can bring in new customers and help your existing ones trust you even more.

  5. Earn extra revenue
  6. I’m putting this one last for good reason. While you might be able to make some money off your business e-book, that shouldn’t be your main objective. Considering the costs of writing, publishing, and marketing your business e-book, you’ll be lucky to break even just on the revenue from your book alone. The real profit will come from the new clients you attract because of your e-book.

    That being said, once you get several e-books under your belt and have a following on Amazon and other platforms, you can start seeing cash roll in from book sales. You’ll need to be prepared to put in the work, though.

7 Steps to Writing an E-Book



OK, now that you’re convinced writing an e-book is a good idea for your business, let’s talk about how to go about doing it. Follow these seven steps, and you’ll be able to add “author” to your list of accomplishments!



E-book ideas



E-books are powerful tools for lead generation. Here are a few ways you can use them to promote your brand.



How Long Should an E-Book Be?

There’s no limit to how long or short your e-book can be. In general, though, I advise clients that e-books for lead generation should be at least 1,000 words. That comes to around four pages, based on the industry standard of 250 words per page. It’s long enough for people to feel like it was worth their effort to download, but not so long that they get bored.

However, longer e-books can also be beneficial, especially if you’re dealing with technical topics or speaking to an audience that’s happy to read 10 or more pages. I recommend going as long as 5,000 words (or 20 pages) for freebies if you have something valuable to say to your audience.

E-books can be longer than 20 pages, of course. If you’re planning to sell your e-book, though, then it should be at least 50 pages or 12,500 words. Again, it’s all about value. How would you feel if you paid $9.99 for an e-book only to find out it was only 25 pages? You’d probably feel a little short-changed and would be hesitant to trust the author.

Ready to Get Started? Let’s Talk

At People First Content, we love taking authors through the process of writing their books. We can help your business with every aspect of e-book writing, including ghostwriting unique content that incorporates your expertise.



Contact us today to get started!

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