3 Digital Marketing Tips When Running A Franchise Business
You took the plunge and invested in a franchise business. It gave you control over a brand, but one of your first tasks is to establish a marketing campaign. The interesting thing about franchises is that you don’t always run a marketing strategy in the same way that you’d run a more conventional business.
This all comes down to the franchise business model. Fortunately, there are some simple digital marketing tips you can take advantage of to help promote your franchise.
In This Article:
Look Through The Franchise Information Pack
When buying a franchise, you’ll receive an information pack that tells you more about the brand you’ve invested in. Within this pack you’ll normally find some key details that’ll help with your digital marketing strategy. This may include:
Information on the franchise’s target market
Further analysis of successful marketing channels
It’s always smart to look for franchise consulting services before buying a franchise as they’ll help you pick one with a lot of initial marketing support. Franchise consultants know which brands offer the most information and guidance for investors, so they’ll assist you in locating one with a great information pack.
Regardless, always read the pack as it will tell you a lot about the brand and let you figure out what demographics you’ll need to target, and what digital marketing channels are typically successful nationwide.
Make Use Of Any Digital Marketing Tools Given To You
Franchisors will also give franchisees a suite of marketing tools to help them promote their business. It makes sense - especially if the franchisor wants to maintain consistent branding across all franchises.
You may receive software for email marketing, keyword research tools for SEO, social media scheduling apps, and so on. It depends on your franchisor, but you should grasp and use as many of the digital marketing tools and platforms given to you. They exist for a reason; again, they’re proven to work for this brand, so stick with them.
It certainly makes your life easier because you don’t have to research different software or figure out what tools will be the best for you - it’s already been established!
Only Focus On Local Marketing For Your Franchise
The fascinating thing about marketing a franchise business is that you don’t have to worry about national marketing campaigns. The overall franchise brand itself will handle this - and you get to piggyback on the back of it.
Instead, your focus should be on local marketing campaigns. Invest most of your time and money into local digital marketing to appeal to your niche target audience. Buying a franchise means you operate in a specific geographical location; ensure you’re the biggest and most prominent brand within your niche in that location.
The upside of running a franchise business is the way you inherit an established brand with existing marketing campaigns in place. You can look at what other franchisees are doing for the brand to take ideas and see what works. Then, it’s all about local targeting and using the tools given to you by your franchisor. You’ll find it’s a lot easier (and less stressful) than marketing a non-franchise business!
Need help marketing your franchise business? Contact us to see how we can create great content for your brand.
