Content Ideas For Construction Companies

Construction companies have a pretty hard task when it comes to making their names online. After all, unlike retailers, they can hardly sell their products via company websites or offer online giveaways for free goodies. Heavy practical workloads also mean there’s generally less time for construction workers to dedicate to the online cause. But that doesn’t mean you can afford to ditch this priority altogether. 

This is especially true considering that the vast majority of construction firms are now online to some degree. Joining that trend is your only chance to barrel ahead of the competition. But, with many popular content options off the cards in place of literal product offerings, what content can actually help your construction firm build stronger foundations online? Keep reading to find out. 

In This Article:

3 Ways to Build Your Construction Company’s Online Presence 

Try these three strategies to build your online presence and get more customers.

1. Project Photos

When you look at the top construction websites, you’ll likely notice one key thing – the vast majority display large project pictures on their front pages. And, this is perhaps the most important content you can create when thinking about spreading your own construction message. 

After all, your projects are your products in a lot of ways, and the more people can see what you do, the better your chances of securing sales. Luckily, there are now plenty of ways to display picture content online. Construction companies are especially turning to social platforms like Instagram for this purpose, where a grid of similarly framed project photos can be a great first port for customer discovery. 

You should also share plenty of project photographs on your website, where they serve the double purpose of showcasing what you can do and improving your SEO standing. 

2. Practical Blog Posts

You may feel like your construction company is starting on the back foot when it comes to online content, but you have one thing that many other industries can’t offer – a whole wealth of specialist knowledge. While retailers might be stuck providing limited blog posts about gift ideas and product styling, you can really get into practical how-tos that a lot more potential clients are liable to stumble upon.

Get creative! Your blog posts can include anything from DIY recommendations for the home to suggestions about when to contact a professional, and even deep dives into how you approach each project. In each instance, simply make sure you’re providing unique, specialist advice that showcases your team’s skills and knowledge sets. 

3. Reviews and Testimonials

Customer reviews are a key part of online success within any industry, and this is especially true in construction. After all, consumers who come to your site are effectively investing in a hypothetical idea. Even your best project photography won’t show them precisely what they’re about to buy.

So, you need to build their trust before they choose you. And nothing does that better than clearly displayed client reviews and testimonials, which should appear across your website and each of your online platforms to ensure full exposure. 

People First Content Can Help Build Your Online Presence

You may be experts at constructing buildings, but let these tips form the foundation for the strongest online presence you’ve built yet. If you need some help creating great content, we can help! Get in touch to learn about our blog writing services.