8 Go-To Resources To Learn SEO Basics

You want to learn SEO but don’t know where to start? Great news–you’ve come to the right place.

Search engine optimization is a term you have seen or heard many times in content marketing. While marketing websites and influencers emphasize how important it is, you’re still relatively new to the concept and don’t know how it works precisely. As you look up what SEO entails, you’ll run into many links to pages that cover the topic in detail, which can be overwhelming.

But as a content marketing team, we’ve done tons of research on SEO, which has allowed us to receive thousands of page views and multiple first-page rankings. Because we want you to gain the same success, we’re bringing you the best SEO resources that teach you the basics and dominate the online space.

In This Article:

1. PFC

   Shameless self-promotion time. People First Content has an amazing blog that covers all things content marketing, especially SEO. As a team of expert content writers, we publish weekly articles on how to utilize content and blog posts to boost your website's SEO. So whether you want to learn the basics or expand your knowledge to new levels, the PFC blog is a great place to start.

2. Neil Patel

   Neil Patel is a superstar in the online marketing space who holds a great wealth of SEO knowledge. Patel has a built online software, Ubersuggest, that can perform many of the search engine tasks that you’ll learn about from his content. He shares his wisdom and expertise in his blog posts, where he publishes multiple pieces of content every week, focusing on SEO basics such as link building, on-page SEO, and especially keyword research. 

3. Moz Learning Center

   If you want to start from square one, then definitely check out Moz Learning Center. Moz has aggregated all of its best guides and blogs into one page. They’ve organized their content by specific SEO topics, such as content marketing, mobile SEO, search ranking, etc. so that they’re easier to find and you know what aspects matter most in search engine optimization.

4. SEO Starter Guide – Google

   What’s a better way to learn about SEO than from the search engine giant themselves? Google’s blog, Google Search Central, is dedicated to providing the fundamentals of SEO. They reveal how they rank websites and how you can improve your rankings on their own search engine. It’s also an excellent site to update you on algorithm changes regarding SERP and E-A-T, among others.

5. SEO Certification Course – Hubspot

   Interested in something more organized and guided? Then Hubspot’s course may be a viable option. Hubspot has grown to be one of the biggest companies in inbound marketing, which heavily involves search engine optimization. Their SEO Certification course is filled with hours of video content that teach you the basics: keyword optimization, backlinking, and on-page SEO. At the end of the course, you receive a certificate that you can display on your LinkedIn. Oh, and did we mention it’s free?

6. SEO Fundamentals Course – Semrush

   Another fantastic course to take is Semrush’s SEO Fundamentals course. From the globally acclaimed SEO software, Semrush offers 31 lessons covering all aspects essential to SEO. You get the complete basics with even a little bit of advanced topics such as HTTPS, user experience, and page audits. Plus, you also earn a Semrush certificate as a symbol of your accomplishment.

7. SEO for Beginners: An Introduction to SEO Basics – Search Engine Journal

   If you want to learn SEO on a deeper level, then we recommend reading SEO for Beginners: An Introduction to SEO Basics. This eBook from Search Engine Journal not only talks about how to improve SEO but why it matters at all. SEJ also shares some emerging trends and any technological tools or software you can use for your website. It’s a good and insightful read to have on your Kindle or iPad.

8. Link Building for SEO: The Definitive Guide – Backlinko

   Now we’re getting a little more technical. One of the most critical elements of SEO success is link building – and Backlinko’s guide covers it fully in-depth. It has eight chapters full of detailed information from the fundamentals to advanced strategies. You’ll learn what outbound and backlinks are and why they are important for your domain authority. By the end, you’ll have all the knowledge necessary to nail down this critical SEO element.

Conclusion

These eight resources have been our go-to whenever we need to refresh our memory on SEO concepts. They deliver some of the most insightful and analytically-backed information you can find. If it helps us, then it is sure to help you. So time to get learning! Check out each resource to become well-versed in search engine optimization and dominate the online space.

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