3 Instructional Materials To Publish Before Your Big Business Event

A business event can seem fairly obvious on the surface. No doubt you can conjure up images of what they usually look like. It might involve a large convention centre, perhaps many businesses attending and presenting their own products and services, and having time to network among attendees.

But of course, your own custom event, run by and entirely featuring your own brand, can look quite idiosyncratic. That’s because the standard principles of booth design and booking slots for public talks aren’t necessary; instead, you get to decide the itinerary.

Regardless of whether you plan to bring celebrity speakers, showcase live demonstrations, or even hold auctions or bids on future contracts and products, what matters is how you prepare the ground for your major business event. For this reason, developing well-curated content to serve as instructional material will make a massive and helpful difference to what people expect. If it prevents them from arriving at the wrong location or overlooking a safety issue, the content will have performed its job.

In This Article:

Top 3 Types of Instructional Materials to Publish For an Event

Let’s take a look at the three main types of instructional materials you can create to help your attendees have a great time at your next event.

Sustainability Guides

Modern attendees really do care deeply about the environmental impact of the events they go to. As such, you should publish a clear guide explaining how you’re keeping your business event green, which can cover if any recycling stations or reductions in paper waste will be present. For instance, you should tell people about the use of digital tickets and not printed ones in case they’re mistaken. 

You may also want to explain your decision to use specific materials. The use of ecoware, for example, for coffee cups and catering, is something your audience will appreciate knowing about. It’s important to show people the small, simple steps you’re taking to lessen your footprint, even if you can’t prevent every issue, like using trucks to bring your event materials to the venue.

Itineraries & Routines

A well-crafted and detailed itinerary ensures your attendees are exactly where they need to be at the right time. You should also provide a schedule that is easy to read, maybe in a simple, downloadable format attendees are emailed in case they don’t pick up a pamphlet.

This should break down every talk, workshop, and networking break, including the exact location of each and the times to get from place to place, including the best routes and diversions for amenities. It’ll help them feel at home and like a welcome guest.

Pre-Booking Opportunities

For certain parts of your event, such as small, focused workshops or one-on-one consultation slots, managing attendance will be necessary, as sometimes you cannot offer free entry. Allowing attendees to pre-book any of those specific opportunities helps you control capacity, which should help limit any overcrowding and safety issues that will commonly stem from that.

With this advice, we hope you can more easily publish the best instructional materials before your big event and have a fun time hosting it.