Originally published February 22, 2022

Looking to take your content writing to the next level? You've come to the right place!

We know that blog posts can gain tons of reads while others will flat-out flop. Don't worry; it's all part of the process. But if it's happening more often than you'd like, then it's time to make a change.

Content writing is a skill like any other – you have to keep honing and developing it to master it. A successful content writer isn't made in a day. Whether you're new or an experienced writer, there's always room for improvement.

So how can you revamp your writing skills?

11 Tips To Improve Your Content Writing

Here are eleven excellent content writing tips to sharpen your skills.

1. Simplify your sentences

There's no need to make your sentences excruciatingly long. In fact, long sentences can make it harder for readers to follow along. Keep it simple. Make your point as succinct as you can. Not only will people understand it, but it quickens the reading pace – which enhances the reader experience.

2. Chop up your paragraphs into chunks

Who likes reading essays? Exactly. Sure, you probably packed tons of valuable information in it. But, you're inserting multiple ideas all at once, which can overwhelm readers. Plus, people nowadays don't actually read, but they scan. They briefly scroll through the article and search for relevant keywords. A quick fix is to break up your paragraphs into smaller bite-sized chunks. That way, readers can easily find what they're looking for and adequately digest each idea.

3. Use active voice

This is an essential element in content writing. In the spirit of simplicity and conciseness, writing in active voice is a great way to achieve that. In this voice, the subject acts upon the verb. As opposed to passive voice, they're direct, short, and clear – which is everything you want your blog post to be. While passive voice is good in some instances, you should always aim to write in active voice wherever possible.

4. Conversational tone

You're not writing an academic paper. So leave those fancy SAT words at school. Effective content writing is all about building a personal connection with readers. The best way to do that is to write like how you talk – use simple language, contractions, and even add a little personality to it. Make readers feel like they're engaging with a human.

5. Read a lot

This one's a no-brainer. To be a good writer, you have to know what good writing looks like. Surf the internet for popular bloggers and observe how they structure their content. You can even read books from your favorite authors. Plus, it's good for the soul and your mental health. So read, read, read!

6. Use vivid language

Don't go all Friday The 13th with it. What we mean is to use words that help visualize your idea in a way that readers can easily understand. Think of it as painting a picture with your words. This is especially beneficial when talking about abstract concepts. Sometimes definitions alone aren't enough. That's when metaphors, adjectives, and anecdotes can come in handy and make sense of a complex topic.

7. Outline your content

An outline is the content writing version of a game plan. Having a bird's eye view of how you'll organize your article is helpful. You might start with a working title, introduction, a couple of body paragraphs, and a conclusion. This is just an example, of course, but you can get creative with it. Knowing what topics and questions you'll talk about provides you guidance and direction in your research.

8. Write eye-catching headlines

Before readers can even get to the meat and potatoes, you've got to grab their attention with an engaging and compelling headline. They act as a teaser that gets people wanting to learn more. This is important because if you don't get them here, then you won't get them at all, no matter how interesting your piece is. Be sure to write an eye-catching heading that makes them stop dead in their tracks and read what your article is all about.

9. Read it out loud

The expression "it sounded better in my head" rings true in content writing. More often than not, our sentences may look good on paper, but they may sound a lot different out loud. So put your content to the test and recite it as if you're giving a Ted Talk. Did anything seem off? Did the sentences flow smoothly? Maybe you've repeated the same word twice in the same sentence? It's better to know what needs fixing than to hear it from yourself.

10. Anticipate readers' questions

Remember that your content is meant to help people. They clicked on your article because it discusses a topic that interests them. So, it's a good idea to use your blog to answer any relevant questions that readers may have or may not know they need. You want to be their one-stop shop for everything they need to know about the subject. To help you, think from the reader's perspective. What questions would they have? What other information might be valuable to know? It's all about putting the people first.

11. Keyword research

Before your fingers tap that keyboard, you should always research the most popular keywords or phrases on the internet. You want your content to reach not only a massive audience but the right one as well. In addition, keyword research helps your overall SEO, increasing the chances that people will find your article when they search for it on Google. So be deliberate and intentional when it comes to your keyword selection, and don't skip out on SEO writing.

Start Revamping Today!

These content writing tips are tried and proven methods to improve your writing skills and create high-quality content. These best practices work for numerous bloggers, writers, and especially for us here at People First Content, so they'll definitely work for you.

Still need assistance? Let us do the heavy lifting for you. Our team of professional writers are happy to assist you in the revamping process. Click the little button below to learn more.

Start revamping today!

All eleven tips are tried and proven methods to uplift your writing to new heights. These best practices worked for numerous bloggers, writers, and especially for us here at People First Content, so they’ll most definitely work for you.

Still need assistance? Let us do the heavy lifting for you. Our team of professional writers are happy to assist you in the revamping process. Click the little button below to learn more.

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